Privacy Policy

1. Information We Collect

We collect information that you knowingly and voluntarily provide to us, as well as technical data automatically gathered during your interactions with our website:

Technical & Automated Information: When you navigate our website, our servers automatically log standard browser details, including your Internet Protocol (IP) address, browser type and version, language preferences, operating system, pages visited, time spent, and referring URLs.

2. Purpose & Legal Basis for Processing

We process your personal information strictly for legitimate commercial and agricultural advisory purposes, including:

• Inquiry Resolution: Responding directly to your seed specifications, quotation requests, and wholesale dealer inquiries.
• Agronomic Guidance: Providing accurate seasonal advice, sowing recommendations, and crop management practices tailored to your region.
• Order Coordination: Facilitating dispatch, logistics coordination, and sample delivery with authorized transport partners.
• Platform Security & Abuse Prevention: Monitoring against unauthorized access, spamming, malicious bot traffic, and form abuse.
• Statutory Compliance: Maintaining business records in adherence to the Seeds Act, 1966, the Information Technology Act, 2000, and related Indian agricultural regulations.

3. No Sale of Personal Data

Information is only disclosed to trusted service providers who assist us in operating our platform, such as cloud hosting providers (e.g., Vercel, MongoDB Atlas), secure messaging gateways, and logistics delivery couriers. All such partners are bound by strict confidentiality and data protection obligations.

4. Cookies & Web Analytics

Our website uses HTTP cookies and similar analytics tools to enhance site navigation and understand how farmers and visitors browse our seed catalog:

• Essential Session Cookies: Required for secure login, administrative authentication sessions, and site integrity.
• Performance & Analytics Cookies: Used anonymously via services such as Google Analytics and Vercel Speed Insights to evaluate page loading speeds, user journeys, and variety popularity.

You can instruct your browser to refuse all cookies or to alert you when a cookie is being set. If you disable cookies, certain interactive features of our website may experience reduced performance.

5. Data Storage, Security & Retention

We implement comprehensive technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All data transmissions are encrypted using standard SSL/TLS cryptographic protocols.

We retain customer and inquiry data only for as long as necessary to fulfill the purposes outlined in this policy, maintain ongoing customer relationships, and satisfy accounting, tax, or legal reporting requirements under Indian law.

6. Your Data Protection Rights

In accordance with applicable data privacy laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), you hold the following rights:

• Right to Confirmation & Access: You may request confirmation on whether we process your personal data and obtain a summary of your records.
• Right to Correction: You may request correction of inaccurate, outdated, or incomplete contact details.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the original inquiry purpose, subject to mandatory legal record-keeping.
• Right to Withdraw Consent: You may withdraw your consent for promotional agricultural communications at any time.